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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 05:23:53 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://robertstanke.com/blog/"><rss:title>The RobertStanke.com Blog: Technology, Marketing, Social Media, and much more</rss:title><rss:link>http://robertstanke.com/blog/</rss:link><rss:description>Robert Stanke blogs about all things tech, interactive marketing, social media, and anything else that pops into his heads. Follow his blog to get all the tips, tricks, and news you could ever want!</rss:description><dc:language>en-US</dc:language><dc:date>2010-03-11T05:23:53Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.9.2 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/10/website-usability-and-content-survey-your-participation-is-a.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/9/find-your-passion-because-it-is-in-you.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/8/thank-you.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/7/using-technology-to-help-stay-fit-and-motivated.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/6/in-case-you-missed-them-my-top-5-posts-for-february-2010.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/5/a-quick-look-cliqset-a-new-way-to-share-discover-and-discuss.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/4/could-proper-moderation-tactics-have-helped-google-in-the-it.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/3/another-one-stop-portal-for-all-your-social-networks-flavors.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/2/part-7-of-the-7-s-model-of-social-media-shared-values.html"/><rdf:li rdf:resource="http://robertstanke.com/blog/2010/3/1/part-6-of-the-7-s-model-of-social-media-style.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://robertstanke.com/blog/2010/3/10/website-usability-and-content-survey-your-participation-is-a.html"><rss:title>Website Usability and Content Survey - Your participation is appreciated!</rss:title><rss:link>http://robertstanke.com/blog/2010/3/10/website-usability-and-content-survey-your-participation-is-a.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-10T13:25:46Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<iframe src="http://spreadsheets.google.com/embeddedform?formkey=dEJCZUpLdG9kU09ISHBTZmFmVXhlTWc6MA" width="760" height="3556" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/9/find-your-passion-because-it-is-in-you.html"><rss:title>Find your passion, because it is in you</rss:title><rss:link>http://robertstanke.com/blog/2010/3/9/find-your-passion-because-it-is-in-you.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-09T13:25:02Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">I don't do very many video blog posts, but late last night, during my walk, I felt inspired by some of the things that are going on in my life right now. &nbsp;Hence this video about finding and executing your passion and how I am on my way to fully living it...</span></p>
<p style="text-align: center;"><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/elgFDeM84E8&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/elgFDeM84E8&hl=en_US&fs=1&rel=0&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/8/thank-you.html"><rss:title>Thank you</rss:title><rss:link>http://robertstanke.com/blog/2010/3/8/thank-you.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-08T13:25:58Z</dc:date><dc:subject>March 2010</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">I have been spending so much time lately engrossed in ideas and creation, that I almost forgot a very important part of what makes me who I am today... you. &nbsp;I wanted to take a few minutes on my blog today to really thank you for taking the time out of your busy day to read and sometimes comment on my content. &nbsp;Words cannot express the true feeling a blogger, journalist, news reporter, or any other type of content creator gets knowing that someone has taken the time to read our thoughts, opinions or whatever else might hit the keyboard. &nbsp;The time you take to read my material is overwhelming to me sometimes, and I want you to know that I value everyone - new visitors and frequent ones - each day. &nbsp;Corny and cliche as it sounds, it is very true.</span></p>
<p><span style="font-size: 120%;">The traffic to my site has quadrupled since just six months ago. &nbsp;My RSS subscribers have tripled in that same time frame. &nbsp;The feedback I get is almost always positive. &nbsp;I don't state these facts to boast at all. &nbsp;I say them to myself often, because I am proud of what I have accomplished. &nbsp;These numbers make me work harder to continue trying to bring you one person's view of his small world. &nbsp;I will most likely never be able to thank you enough for helping make myself proud of what I have done.</span></p>
<p><span style="font-size: 120%;">Blogging and maintaining this site takes time. &nbsp;A lot of time. &nbsp;Perhaps there are opportunities I have missed due to this damn site, and the time I take logged into it. &nbsp;But on the other hand, it has also created opportunities. &nbsp;I have met many people through my blog who I am now happy to call my friends. &nbsp;My blog has even made me money. &nbsp;Significant money. &nbsp;I am not talking about Google AdSense money. &nbsp;I am talking about opportunities for my services. &nbsp;It has landed me contracts and jobs. &nbsp;Some might look at a blog and wonder why someone would take such time to write what seems like wasted words. &nbsp;I tell them, "No, my friend, a blog is much more than that." &nbsp;My blog has opened doors, and none of that would have been possible without you.</span></p>
<p><span style="font-size: 120%;">Thank you for taking the time to read my blog. &nbsp;I truly am grateful for your time, because I know just how valuable it is.</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/7/using-technology-to-help-stay-fit-and-motivated.html"><rss:title>Using technology to help stay fit and motivated</rss:title><rss:link>http://robertstanke.com/blog/2010/3/7/using-technology-to-help-stay-fit-and-motivated.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-07T13:25:25Z</dc:date><dc:subject>March 2010 Mobile Technology</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">Well, as winter begins to fade here in Minnesota and the temperatures begin to rise, some of us are slowly creeping out of our hibernation dens. &nbsp;For me, that could not come at a better time! &nbsp;Winter was tough on me with multiple things going on and not taking the time to properly tend to my health, I am now feeling like it is time to get back on track. &nbsp;On top of that, I am signed up for a few 5- and 7K's this year (including one in about two weeks) that I need to really start getting ready for. &nbsp;The problem is motivation.</span></p>
<p><span style="font-size: 120%;">Sure music and my favorite podcasts help, but it takes more than that to get me going. &nbsp;So over the past week, I think I have found something that will keep me going... combining my love for technology and statistics to keep me active - even when I don't want too!</span></p>
<p><span style="font-size: 120%;"><span class="full-image-float-left ssNonEditable"><span><img style="width: 75px;" src="http://robertstanke.com/storage/post-images/mobile/jogstats-logo.png?__SQUARESPACE_CACHEVERSION=1267474035257" alt="" /></span></span>Using my </span><a style="font-size: 120%;" href="http://www.palm.com/us/products/phones/pre/" target="_blank"><span style="font-size: 120%;">Palm Pre</span></a><span style="font-size: 120%;"> smartphone and a series of mobile fitness applications, I have found a new passion for getting out and exercising. &nbsp;I am testing out the different applications to find which ones work best for me, but the overall goal of getting out there and pushing harder and harder each workout is working! &nbsp;The other day, I used the "</span><a style="font-size: 120%;" href="http://www.jogstats.com/" target="_blank"><span style="font-size: 120%;">JogStats</span></a><span style="font-size: 120%;">" mobile application which measured all the vitals to my run and then tweeted the results to my Twitter feed:</span></p>
<p style="text-align: center;"><span style="font-size: medium;"><span><span class="full-image-block ssNonEditable"><span><img src="http://robertstanke.com/storage/post-images/mobile/jogstats-result.gif?__SQUARESPACE_CACHEVERSION=1267473986980" alt="" /></span></span></span></span></p>
<p><span style="font-size: 120%;">I am using an application called "</span><a style="font-size: 120%;" href="http://www.intomobile.com/2009/10/28/absolute-fitness-hits-the-palm-catalog.html" target="_blank"><span style="font-size: 120%;">Absolute Fitness</span></a><span style="font-size: 120%;">" that helps me track my caloric intake. &nbsp;"</span><a style="font-size: 120%;" href="http://www.precentral.net/app-gallery/app-catalog/fit23" target="_blank"><span style="font-size: 120%;">Fit23</span></a><span style="font-size: 120%;">" gives me the opportunity to enter softer data on my health, like how much water I drank, how I feel about my overall health on a particular day, etc. &nbsp;"</span><a style="font-size: 120%;" href="http://www.lootiinc.com/istayfitPalm.html" target="_blank"><span style="font-size: 120%;">iStayFit</span></a><span style="font-size: 120%;">" helps me in the gym by showing me different workouts to do to focus on different areas of my body. &nbsp;Finally, I use "</span><a style="font-size: 120%;" href="http://www.precentral.net/homebrew-apps/pedometer" target="_blank"><span style="font-size: 120%;">Pedometer</span></a><span style="font-size: 120%;">" to measure all of my steps I take during the day. &nbsp;All of these together<span class="full-image-float-right ssNonEditable"><span><img style="width: 150px;" src="http://robertstanke.com/storage/post-images/mobile/iStayFit-logo.jpg?__SQUARESPACE_CACHEVERSION=1267474064722" alt="" /></span></span>&nbsp;give me a statistical look at my progress, which for me, helps keep me motivated.</span></p>
<p><span style="font-size: 120%;">Because of the power our phones have now-a-days and with the endless supply of mobile applications, there is so much potential to do new things or get better at things we like to do. &nbsp;While I always knew that technology could better my life, I never knew it could make my experience working out better.</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/6/in-case-you-missed-them-my-top-5-posts-for-february-2010.html"><rss:title>In case you missed them... My top 5 posts for February 2010</rss:title><rss:link>http://robertstanke.com/blog/2010/3/6/in-case-you-missed-them-my-top-5-posts-for-february-2010.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-06T13:25:47Z</dc:date><dc:subject>Analytics Blogging March 2010</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">February was a busy month for my blog. &nbsp;While it did not quite generate as much traffic as January, I noticed a huge bump in the number of repeat visitors. &nbsp;So thanks for coming back and reading more of my posts. &nbsp;And for those of you who are new to my blog, feel free to grab the RSS by clicking on the link directly to the top-right of this post!</span></p>
<p><span style="font-size: 120%;">Here are the top five most popular posts on RobertStanke.com for the month of February:</span></p>
<p><span style="font-size: 120%;">1. </span><a style="font-size: 120%;" href="http://robertstanke.com/blog/2010/2/18/class-is-over-lets-get-back-to-execution-and-implementation.html" target="_blank"><span style="font-size: 120%;">Class is over... let's get back to execution and implementation</span></a><span style="font-size: 120%;"> (Posted on: February 18, 2010)</span></p>
<p><span style="font-size: 120%;">2. </span><a style="font-size: 120%;" href="http://robertstanke.com/blog/2010/2/2/the-two-main-types-of-online-communities-part-1-organic-comm.html" target="_blank"><span style="font-size: 120%;">The two main types of online communities - Part 1: Organic Communities</span></a><span style="font-size: 120%;"> (Posted on: February 2, 2010)</span></p>
<p><span style="font-size: 120%;">3. </span><a style="font-size: 120%;" href="http://robertstanke.com/blog/2010/2/17/the-possible-abuse-of-social-networks-by-consumers.html" target="_blank"><span style="font-size: 120%;">The (possible) abuse of social networks by consumers</span></a><span style="font-size: 120%;"> (Posted on: February 17, 2010)</span></p>
<p><span style="font-size: 120%;">4. </span><a style="font-size: 120%;" href="http://robertstanke.com/blog/2010/2/4/the-two-main-types-of-online-communities-part-2-branded-comm.html" target="_blank"><span style="font-size: 120%;">The two main types of online communities - Part 2: Branded Communities</span></a><span style="font-size: 120%;"> (Posted on: February 4, 2010)</span></p>
<p><span style="font-size: 120%;">5. </span><a style="font-size: 120%;" href="http://robertstanke.com/blog/2010/2/10/i-want-to-know-about-your-blog.html" target="_blank"><span style="font-size: 120%;">I want to know about your blog!</span></a><span style="font-size: 120%;"> (Posted on: February 10, 2010)</span></p>
<p><span style="font-size: 120%;">Here's to March, warm weather, and the coming of baseball!</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/5/a-quick-look-cliqset-a-new-way-to-share-discover-and-discuss.html"><rss:title>A quick look: Cliqset - a new way to share, discover and discuss</rss:title><rss:link>http://robertstanke.com/blog/2010/3/5/a-quick-look-cliqset-a-new-way-to-share-discover-and-discuss.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-05T13:25:00Z</dc:date><dc:subject>March 2010 Quick Look Social Media</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;"><span class="full-image-float-left ssNonEditable"><span><img style="width: 175px;" src="http://robertstanke.com/storage/post-images/social-media/cliqset-image.jpg?__SQUARESPACE_CACHEVERSION=1267464093540" alt="" /></span></span>If you follow my blog on a regular basis or know me well, you know I can't pass up trying a new online tool or service! &nbsp;Sure, I might sign-up with one, play around with it for a week, and then never log in again... but hey, you never know when one is going to catch on fire (i.e. </span><a style="font-size: 120%;" href="http://twitter.com/robertstanke" target="_blank"><span style="font-size: 120%;">Twitter</span></a><span style="font-size: 120%;">). &nbsp;So this past week I have been toying around with a tool I discovered through one of my productivity RSS feeds called "</span><a style="font-size: 120%;" href="http://cliqset.com" target="_blank"><span style="font-size: 120%;">Cliqset</span></a><span style="font-size: 120%;">". &nbsp;It is early in my testing, but I do have a couple of quick points that I wanted to share about my first week using Cliqset...</span></p>
<p><span style="font-size: 120%;">* </span><strong><span style="font-size: 120%;">If you are familiar with </span></strong><a href="http://friendfeed.com/robertstanke" target="_blank"><strong><span style="font-size: 120%;">Friendfeed</span></strong></a><strong><span style="font-size: 120%;">, then you will immediately get Cliqset.</span></strong><span style="font-size: 120%;"> &nbsp;The concepts are pretty much identical, even down to the being able to connect up with others, see their social stream updates from multiple services, and can even join groups to see related streams around a certain interest. &nbsp;I love Cliqset, but in a lot of ways it is a Friendfeed knock-off.</span></p>
<p><span style="font-size: 120%;">* </span><strong><span style="font-size: 120%;">The Cliqset interface is awesome.</span></strong><span style="font-size: 120%;"> &nbsp;Visually appealing, colorful, and the stream is easy to read and follow.</span></p>
<p><span style="font-size: 120%;">* </span><strong><span style="font-size: 120%;">Finding others to connect with has been difficult.</span></strong><span style="font-size: 120%;"> &nbsp;There doesn't seem to be the capability (or at least I have not been able to find it) to access your contacts list from a service like Google or Yahoo to be able to see if any of your friends are on Cliqset. &nbsp;You are merely just given a search box to search by name and a complete directory of everyone. &nbsp;I can't seem to find a way to connect with people in my area either. &nbsp;Kind of a bummer.</span></p>
<p><span style="font-size: 120%;">* </span><strong><span style="font-size: 120%;">You can connect your stream to over 80+ services</span></strong><span style="font-size: 120%;">, including </span><a style="font-size: 120%;" href="http://evernote.com" target="_blank"><span style="font-size: 120%;">Evernote</span></a><span style="font-size: 120%;">, which is how I found out about Cliqset in the first place! &nbsp;From what I can tell, just about every service you would want to connect to is there.</span></p>
<p><span style="font-size: 120%;">* </span><strong><span style="font-size: 120%;">Sharing is easy on Cliqset</span></strong><span style="font-size: 120%;">, and I like how you can even share files, photos, and even reviews where you can even give star ratings.</span></p>
<p><span style="font-size: 120%;">Cliqset is basically a Friendfeed clone but with a few extra things that might intrigue some people. &nbsp;Give it a look and if you are interested, you can </span><a style="font-size: 120%;" href="http://cliqset.com/user/robertstanke" target="_blank"><span style="font-size: 120%;">connect with me on Cliqset by clicking here</span></a><span style="font-size: 120%;">!</span></p>
<p style="text-align: center;"><img style="width: 575px;" src="http://robertstanke.com/storage/post-images/social-media/Cliqset-screen.gif?__SQUARESPACE_CACHEVERSION=1267464120722" alt="" /></p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/4/could-proper-moderation-tactics-have-helped-google-in-the-it.html"><rss:title>Could proper moderation tactics have helped Google in the Italian case?</rss:title><rss:link>http://robertstanke.com/blog/2010/3/4/could-proper-moderation-tactics-have-helped-google-in-the-it.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-04T13:25:51Z</dc:date><dc:subject>Google March 2010 Opinion</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">I was deep in the middle of my "7 S Model" series when the story came out about </span><a style="font-size: 120%;" href="http://news.cnet.com/8301-30685_3-20000092-264.html" target="_blank"><span style="font-size: 120%;">the three Google executives who were found guilty in an Italian court for privacy invasion</span></a><span style="font-size: 120%;">. &nbsp;I would go on and on why this judgement is a completely dumb-ass move by a court system that just plain does not understand how the internet works. &nbsp;Hell, there are plenty of individuals and organizations that "don't get it" all over the world, but this case is most likely going to spark a series of bad cases that will attempt to hurt the internet and all the good it does. &nbsp;Again, I could rant and rave for hours about how this whole thing is just plain wrong, but you can get arguments on both sides elsewhere on the net, so I don't need to beat a dead horse.</span></p>
<p><span style="font-size: 120%;">What I am interested in though, is whether or not community management and better moderation practices could have prevented this whole ordeal. &nbsp;There are reports that the video in question did get some complaints filed with Google, but the video was not taken down until authorities informed Google of the possible issue at hand. &nbsp;Now there are many questions currently out there about content moderation in general and what does it take for one item to come down but not another? &nbsp;I could put up a piece of content that offends one person but not 99 others, so do I need to take it down because of the one offended person? &nbsp;Could I be breaking the law because of one person? &nbsp;What are my liabilities of being a publisher versus that of a host of possible questionable comments on my blog that were created by others? &nbsp;The list of questions can go on and on and all of the answers boil down to terms of use, moderation, and common sense.</span></p>
<p><span style="font-size: 120%;">Could Google have prevented this through better moderation? &nbsp;If you think the answer to that is yes, consider this...</span></p>
<p><span style="font-size: 120%;">Google's video service, YouTube, gets 20 hours of video uploaded every one minute (the video in question in the Italian case was actually hosted in Google Videos, not YouTube, but this puts the whole moderation argument in context). &nbsp;That means if we were to expect Google to examine every video uploaded, they would have to hire 30,000 new employees and spread them out across three non-stop shifts of doing nothing but watching video. &nbsp;Great for the economy? &nbsp;Sure. &nbsp;Realistic? &nbsp;No. &nbsp;Some would argue, "fine, if Google can't control the content that is uploaded and that they are responsible for, then they should shut it down." &nbsp;Really? &nbsp;That is your solution? &nbsp;So a couple of questionable things get through, offend a limited set of individuals, and you are just going to shut the service down? &nbsp;Then you don't understand the web and I feel sorry for you."</span></p>
<p><strong style="font-size: 120%;"><span style="font-size: 120%;">Let's change the laws, not the natural growth of the most powerful tool mankind has ever created.</span></strong><span style="font-size: 120%;"> &nbsp;It is time to start to think differently and not live by old, outdated laws.</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/3/another-one-stop-portal-for-all-your-social-networks-flavors.html"><rss:title>Another one-stop portal for all your social networks: Flavors.me</rss:title><rss:link>http://robertstanke.com/blog/2010/3/3/another-one-stop-portal-for-all-your-social-networks-flavors.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-03T13:25:05Z</dc:date><dc:subject>Flavors.Me March 2010 Social Media</dc:subject><content:encoded><![CDATA[<p><span style="font-size: 120%;">There are several services out there where you can drop links to all of you favorite social networks so you have one place to direct people. &nbsp;While I prefer to drive people to my blog, and from there they can find me everywhere else, I came across a cool little web application that supports the simple, one-stop method that I thought I would give a try.</span></p>
<p><span style="font-size: 120%;"><span class="full-image-float-left ssNonEditable"><span><img style="width: 250px;" src="http://robertstanke.com/storage/post-images/social-media/FavorMe-image.JPG?__SQUARESPACE_CACHEVERSION=1267388488654" alt="" /></span></span><a style="font-size: 120%;" href="http://flavors.me/" target="_blank">Flavors.me</a></span><span style="font-size: 120%;"> is an extremely simple and straight forward approach of telling others where they can find you. &nbsp;Whether this is good or bad is up to you, but Flavors.me keeps visitors on that portal to view your content as well, so they never have to leave as they flip back and forth to see all that you are up too. &nbsp;</span><a style="font-size: 120%;" href="http://flavors.me/robertstanke" target="_blank"><span style="font-size: 120%;">You can see by the way I have mine set up</span></a><span style="font-size: 120%;">, the links are on the left and as you click on them, the content shows up on the right. &nbsp;My design is very, very simple - black and white - but you do have the option to add some color and upload images. &nbsp;There is also a&nbsp;premium&nbsp;service that costs $20 a year that gives you some additional options as well.</span></p>
<p><span style="font-size: 120%;">The services to connect to was easy, although connecting some services timed out and just produced error messages. &nbsp;I have not added all of mine yet because of these errors.</span></p>
<p><span style="font-size: 120%;">Overall, it depends what your strategy is for having people find your content or where they can connect with you. &nbsp;I still like to drive all my visitors to one central location (</span><a style="font-size: 120%;" href="http://robertstanke.com"><span style="font-size: 120%;">my blog</span></a><span style="font-size: 120%;">) because I can have maximum control.</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/2/part-7-of-the-7-s-model-of-social-media-shared-values.html"><rss:title>Part 7 of the "7 S Model of Social Media": Shared Values</rss:title><rss:link>http://robertstanke.com/blog/2010/3/2/part-7-of-the-7-s-model-of-social-media-shared-values.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-02T13:25:01Z</dc:date><dc:subject>Business Strategy March 2010 Social Media</dc:subject><content:encoded><![CDATA[<p><em style="font-size: 120%;"><span style="font-size: 120%;">Note: This is the last in a series of posts about how community and social fit into the "7 S Model" of strategic management. &nbsp;You can check out all of the previous posts by </span></em><a href="http://robertstanke.com/display/Search?searchQuery=%227+S+Model%22" target="_blank"><em style="font-size: 120%;"><span style="font-size: 120%;">clicking here</span></em></a><em style="font-size: 120%;"><span style="font-size: 120%;">.</span></em></p>
<p><span style="font-size: 120%;"><span class="full-image-float-left ssNonEditable"><span><img style="width: 250px;" src="http://robertstanke.com/storage/post-images/social-media/7SModel-image.jpg?__SQUARESPACE_CACHEVERSION=1267221068317" alt="" /></span></span>Shared values is what ties everything together. &nbsp;Just like the image to the left depicts, the shared values of a company tie the other six components together. &nbsp;Like a chain, a company's shared values are only as strong as the weakest link. &nbsp;While components can work together between "Hard S's" or "Soft S's" - they must cross through shared values to interact with each other.</span></p>
<p><span style="font-size: 120%;">The shared values are the guiding concepts, fundamental ideas around which a business is built. &nbsp;It must be simple but have great meaning inside of the organization, even though outsiders may not see or understand them at all.</span></p>
<p><span style="font-size: 120%;">New community and social practices will hopefully strengthen each of these components and make the shared values stronger between internal and external audiences. &nbsp;That is part of the transparency that social provides. &nbsp;But it cannot be provided if the existing elements inside the different components do not accept social for what it is.</span></p>
<p><span style="font-size: 120%;">Social has to fit in, yet challenge current processes. &nbsp;It needs to shake things up a bit, without knocking the components out of alignment. &nbsp;This is why proper staff needs to place, systems must help rather than hinder, and style has to be understood.</span></p>
<p><span style="font-size: 120%;">Community and social may just be the elements that push business to the next level of value.</span></p>
<p>&nbsp;</p>]]></content:encoded></rss:item><rss:item rdf:about="http://robertstanke.com/blog/2010/3/1/part-6-of-the-7-s-model-of-social-media-style.html"><rss:title>Part 6 of the "7 S Model of Social Media": Style</rss:title><rss:link>http://robertstanke.com/blog/2010/3/1/part-6-of-the-7-s-model-of-social-media-style.html</rss:link><dc:creator>Bob Stanke</dc:creator><dc:date>2010-03-01T13:25:00Z</dc:date><dc:subject>Business Strategy March 2010 Social Media</dc:subject><content:encoded><![CDATA[<div id="_mcePaste"><em style="font-size: 120%;"><span style="font-size: 120%;">NOTE: The 7-part series on the "7 S model" is winding down! &nbsp;To take a look at all of the other posts in the series, you can get those by </span></em><a href="http://robertstanke.com/display/Search?searchQuery=%227+S+Model%22" target="_blank"><em style="font-size: 120%;"><span style="font-size: 120%;">clicking here</span></em></a><em style="font-size: 120%;"><span style="font-size: 120%;">.</span></em></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">What is your style? &nbsp;When asked that, some people might think about clothing, or maybe attitude. &nbsp;But what is your professional style? &nbsp;What about your company's style?...</span></span></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">The style (or culture) of an organization, consists of two components:</span></span></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">* Organizational Culture: the dominant values and beliefs, and norms, which develop over time and become relatively enduring features of organizational life.</span></span></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">* Management Style: more a matter of what managers do than what they say; How do a company&rsquo;s managers spend their time? What are they focusing attention on? This creation and maintenance (or sometimes deconstruction) of meaning is a fundamental responsibility of managers.</span></span></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">It would not be surprising to see how these two things can be in a love-hate relationship with each other on a daily basis. &nbsp;So how is social weaved into the mix?</span></span></div>
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<div style="display: inline !important;"><span style="font-size: 120%;"><span style="font-style: normal;">Well culture or style has more to do with how well social is implemented than management style. &nbsp;Because these roles are new (or in major transition), the management of the processes is still learning how effective it can be. &nbsp;The style impact can almost be immediate. &nbsp;Sure, there is a learning curve by a new employee to understand what the limits are, but overall, your audience most likely has a good idea of your company already (I experienced this when I started at Life Time last May). &nbsp;Social, in some cases, might be utilized to change a perceived style, but that is a post for another time.</span></span></div>
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<div><span style="font-size: 120%;"><span style="font-style: normal;">Bottom line, it is important to let style breed itself, but allow social to amplify it to the public.</span></span></div>
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